春熙謝茶-茶飲品牌 飲品品牌設計

項目名稱 I 春熙謝茶
項目地址 I 無錫
服務團隊 I 萬有引力品牌設計
創意設計 I 明威 sasa 九九 吳佳醍
空間設計 I bobo
插畫 I 荊芥
c4d I 李是咸魚

品牌梳理 I 品牌VI識別 I 品牌物料 I 空間設計

甲方在建立品牌的時候就是抱著以產品品質為核心，堅持用新鮮水果不添加色素香精，做了芝士果茶的品類，然后推出鮮奶茶的品類，用鮮牛奶制作不惜成本代價追求健康，做了烤布蕾鮮奶茶的品類，受到了廣大消費者的喜愛，此產品也成為了門店的招牌產品。夏天時推出了爆打檸檬茶系列，卡士鮮果系列，還有各種季節限定產品。服務上甲方一直都是顧客至上，如果產品有任何不滿意都將免費重新做一杯。

When establishing the brand, Party A took the product quality as the core, insisted on using fresh fruit without adding pigment essence, made the category of cheese fruit tea, then launched the category of fresh milk tea, made fresh milk to pursue health at any cost, and made the category of roasted bud fresh milk tea, which was loved by the majority of consumers, and this product has also become a brand product of the store. In summer, we launched the series of pop lemon tea, CASS fresh fruit and various seasonal products. In terms of service, Party A has always been the customer first. If there is any dissatisfaction with the product, Party A will make another cup for free.